Michelob

The vibrant and electric energy of New Orleans was the hub for Anheuser-Busch’s annual Sales and Marketing Communications Meeting, SAMCOM. This wasn’t just any ordinary “meeting”; it was a celebration of innovation and creativity, where the spirit of the host city danced in the air.

Attendees, brimming with anticipation, converged at the Michelob booth, a haven of excitement and creative possibility. Here, our live customization team, the maestros of the brand experience, teamed up with Michelob to offer an experience like no other—a chance to create custom Michelob soccer jerseys, fusing together the world of sports and style.

As attendees stepped into our realm of creativity, they were greeted by our tablets, gateways to a world where imagination knew no bounds. With a few taps, they embarked on a journey to personalize their jerseys, making a statement that was uniquely theirs.

With each keystroke, anticipation mounted. And then, like magic, our live team sprang into action. In mere seconds, guests watched in awe as their visions transformed into reality before their eyes. It wasn’t just customization; it was a testament to the power of creativity, a celebration of individuality in a world of uniformity.

Amidst the hustle and bustle of SAMCOM, the Michelob booth stood as a beacon of creativity and innovation. It wasn’t just about soccer jerseys or beer; it was about those unique moments of connection where memories are created, and bonds are forged.