Teaming up with AMEX to celebrate Kraken fans of all ages with custom embroidered beanies.
The Lowdown
In the heart of Seattle, Washington, the Seattle Kraken hockey game at the iconic Climate Pledge Arena became more than just a sporting event. Fans experienced a new dimension of engagement at the American Express “Hats Off To The Holidays” booth, where our live customization team added a personalized touch to the fan experience.
For those seeking more than just cheers and excitement, our team offered fans the opportunity to customize their very own Seattle Kraken beanie. The booth buzzed with creativity as fans collaborated with our skilled team to transform normal Kraken beanies into cherished, one-of-a-kind keepsakes. Embracing the holiday spirit, our live customization team brought precision and artistry to each customization, embroidering fans’ names or initials with care and attention to detail.
The fan experience proved to be more than simply watching a live hockey game; it was moment for fans to feel celebrated for their unflinching devotion to their favorite hockey team.