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Celebrating individuality and 15 years of Outside Lands.
The Lowdown
Our live team truly elevated the experience at Outside Lands 2023. Nestled within the majestic trees of Golden Gate Park, the Toyota Music Den unfolded as a hidden gem, beckoning festival-goers with its irresistible blend of great music and thrilling giveaways.
Across the entire weekend, none could rival the queues forming at the Toyota Music Den. From the moment the park gates swung open, the enchanting notes of “Here Comes The Sun” filled the air, setting the stage for lines to snake their way towards our screen printed totes and custom embroidered bucket hats. Amidst a stellar festival lineup spanning three days, it was evident that fans had singled us out. Lines cascaded down grassy hills, weaved through the trees, and even wound onto the hiking trail behind the stage, resulting in wait times that stretched up to four hours. Despite the extended waits, attendees remained undeterred in their pursuit of our exclusive Outside Lands merchandise.
By the halfway point of the first day, it was abundantly clear that the Music Den was destined to be the festival’s pulsating heart. The irresistible allure of our vibrant tote bags, bursting with bold hues and captivating design, ensured their status as the most coveted keepsake of Outside Lands. Following closely were our signature bucket hats, a canvas for festival-goers to personalize with names or phrases of their choice—truly a testament to the most distinctive offering of Outside Lands 2023.
The Toyota Music Den resonated with boundless creativity, unfurling one of the liveliest and triumphant weekends our live team had ever experienced. The jubilant festivities marked a remarkable tribute to 15 years of San Francisco’s premier music festival.
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