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Dropping the needle and stitching up summer style at Lollapalooza.
The Lowdown
Our live embroidery team took the Windy City by storm when we hopped aboard the Bud Light Stitch Shop, giving Lollapalooza fans the exclusive opportunity to customize their brand new Lolla x Bud Light gear.
There’s no place more alive than Chicago in the summer, and we lived it up at the city’s biggest party inside the Bud Light Stitch Shop. Throughout the festival weekend, festival goers had the chance to win exclusive, limited edition Lolla x Bud Light merch and have it customized by our expert team. From t-shirts to bomber jackets, our live embroidery team brought their A game to each and every piece they touched. Whether they were stitching up names or the Chicago skyline, our embroiderers made magic out of every thread.
Fans couldn’t believe their eyes when they got ahold of their custom swag, and word quickly spread that the hottest merch could be found inside the Bid Light Stitch Shop.
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