Watches of Switzerland & AMEX

In the heart of the bustling concrete jungle, amidst the towering skyscrapers of New York City, an exclusive celebration unfolded—one that would redefine luxury and style. It was the members-only soirée, a tribute to American Express’s newest collaboration with Watches of Switzerland, where opulence met innovation.

Atop the iconic Centurion, a beacon of sophistication and elegance, attendees gathered for an evening of indulgence and refinement. The air crackled with excitement as attendees were presented with exquisite gifts—stunning, high-end leather watch rolls, a testament to timeless luxury.

But the night didn’t stop there. Our live customization team, the architects of flair and finesse, joined the festivities to add an extra layer of personalization to these luxurious treasures. Attendees, eager to transform their watch rolls into something wholly their own, lined up in anticipation. With each roll, a story unfolded. Our live team, armed with the finest embossing machines in the business, wielded gold foil like artisans, adding a shimmering touch to each watch roll. It wasn’t just customization; it was a statement of personal style, a mark of distinction in a world where luxury knows no bounds.

As initials gleamed under the city lights, the atmosphere buzzed with energy and sophistication. It wasn’t just a celebration; it was a showcase of how customization could elevate the art of luxury.