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Bandanas, Bourbon, and Beats: The Ultimate Fusion at Bourbon & Beyond
The Lowdown
In September 2022, T-Mobile made quite the impression at the Bourbon & Beyond festival in Louisville, KY, where the worlds of music and bourbon collided for an unforgettable experience. As the official partner, T-Mobile went above and beyond by providing a unique and engaging activation: custom patches heat pressed onto official Bourbon & Beyond bandanas.
The vibe was nothing short of intoxicating, with happy folks wandering around, sipping on their favorite bourbons and grooving to the live music. Our team brought an array of custom patches, perfectly capturing the essence of the festival and its iconic location. Attendees eagerly adorned their official bandanas with these personalized touches, creating a one-of-a-kind memento to take home.
Without a doubt, the custom patch activation was a crowd favorite. Festival-goers expressed their appreciation for the opportunity to personalize their bandanas, cementing their memories of the event. T-Mobile’s commitment to delivering engaging experiences blended seamlessly with the spirited atmosphere at Bourbon & Beyond.
