
Bringing inspiration, empowerment, and creativity to the Garden State.




The Lowdown
“It’s Her Shot,” hosted by Dick’s Sporting Goods, made it’s way east to Jersey City, New Jersey for an energetic and inspiring day of basketball. “It’s Her Shot” was a powerful showcase of talent, passion, and empowerment, centered around female youth basketball players.
As the players dominated the court, engaging in fun-forward drills, our live customization team were right there on the sidelines. Poised and ready to add a personal touch to the day, our team meticulously created custom backpacks for each young athlete in attendance.
The “It’s Her Shot” booth became a creative hub, guiding attendees through the process of designing their ideal backpacks with an extensive selection of custom patches. From patch selection to placement – the choice was completely theirs.
Once the patches were chosen, our team harnessed the precision of our heat presses to turn dreams into reality; transforming ordinary black backpacks into unique, personalized trophies of their day on the hardwood.