Getting New Yorkers ready for summer with custom bucket hats, screen printed tees, and the brand that embodies sunny weather: Ray-Ban.
The Lowdown
Atop The William Vale in Brooklyn, New York, we kicked off summer 2023 with a bang. Alongside the brand that defined summer style, Ray-Ban, we got guests excited for the sunny weather ahead with bucket hats and hand printed t-shirts.
In front of a sprawling view of the New York City skyline, our live team treated guests to a masterclass in screen printing as they put squeegee to screen, creating on-demand merch that kept the good vibes alive all night long. Not only could attendees snag themselves fresh Ray-Ban branded tees, they could also snag summer’s second greatest sun blocker (Ray-Ban sunglasses being number one of course) – bright, neon yellow bucket hats.
When you match a legendary brand with fresh and exciting merch, the party never ends.