Heat Press

Lakers x AMEX

Los Angeles, CA
Apr 10, 2024
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Lakers x AMEX custom merch event

Rolling out the purple and yellow carpet for Lakers fans with exclusive, limited edition headwear.

American Express card members and Lakers season ticket holders customizing hats at a live event inside the arena
custom Lakers hats
custom sports merchandise
Lakers Event Merch

The Lowdown

Inside Crypto.com Arena in Los Angeles, basketball fever reached new heights during a showdown between the Los Angeles Lakers and the Golden State Warriors. Once again, American Express rolled out the red carpet for fans, inviting our Live Customization team to join in and provide an exclusive merch experience that left Lakers enthusiasts buzzing with excitement.

Equipped with the finest heat presses and a treasure trove of exclusive Lakers patches, our live customization team transformed ordinary hats into coveted pieces of fan memorabilia. Each patch, meticulously crafted for this special occasion, offered fans a unique opportunity to showcase their Lakers pride in one-of-a-kind style.

Inside the arena, American Express card members and Season Ticket holders seized the chance to snag a custom Lakers hat, adding a personalized touch to their game-day attire. As the crowd roared with enthusiasm, our team worked their magic, creating one-of-a-kind hats that captured the spirit and energy of the Lakers faithful.

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